The Furniture Fair of Milan has become a great sound card for luxury homes. Never this year, the claws had been so present with initiatives of all kinds organized in Fuorisalone, the program “off” Salone del Mobile, which was implemented in parallel with the show throughout the city. In fact, fashion nights are among the most popular in this week of design, judging by the crowd that gathers in front of each event, as well as the most exclusive initiatives reserved for a good couple that makes Milan the place where should I be this week
Every night, the streets of the Lombard capital are invaded by a horde of architects and design enthusiasts, but also countless tourists who want to experience this immersive experience and be swept away by the sight of unexpected and spectacular facilities. The city vibrates every day in a festive atmosphere and offers many surprises.
On Wednesday, for example, a handful of happy people could discover the “Wonders of the bedroom” that was represented by the stylist Massimiliano Giornetti, who worked for 17 years at Salvatore Ferragamo. A furniture capsule made in collaboration with the thriving business of Artecornicidesign, is only exhibited for a day in the magnificent rooms decorated with frescoes from the art gallery Tommaso Calabro, which has just opened its doors in a 17th century palace in the heart of Milan.
“It’s a collection of” high furniture “, a bit like haute couture with handmade pieces that have a dream trip in the world of decoration, I wanted to get this taste of very Italian decoration, leaving me also inspired by my fascination with this, “explains the stylist, who recently left the artistic direction of Shanghai Tang and works on personal projects. Lacquered boxes, wooden screens inlaid with small paintings, furniture painted with bright designs make up this line that will be sold in a limited range of stores.
The night before, on Tuesday, April 9, it was Christian Dior who created the event by investing in the famous Milanese brand Antonia. Music, champagne and classical dance were on the menu for this exclusive evening, while the label occupied the showcases of the store and an important area in the store with a selection of its summer collection of 2019.
“I’ve known Antonia for a long time, this is a very special initiative because Christian Dior is not usually sold in multi-brand stores,” explains artistic director Maria Grazia Chiuri. “I wanted to be present in Milan to support the unexpected theme that opened at FRIGORIFERI Milanesi with the support of Dior, one of the main sponsors of this exhibition, underlines the relationship between art and the feminist movement, a theme that is. my heart, “he continues.
A little further, the celebrations were in a busy area of Brera. Hermès presented his new collection for the house in the great room of La Pelota with musician and petits fours. Etro received in his store through Pontaccio dedicated to online homes, while, along with the philosophy, Lorenzo Serafini, the young line of Alberta Ferretti, invaded the multi-brand clan with an expanding tent on the theme of nomads. . A street away, Angela Missoni presented in her showroom a colorful installation by the artist Alessandra Roveda.
On Monday, April 8, several brands had already launched their initiatives to gain visibility only before the official opening of the Salon du Meuble, which began on Tuesday and continues until Sunday, April 14. Vogue Italia has opened its offices, completely redesigned for the occasion by designers and stylists, such as Jonathan Anderson, who imagined a relaxing and spiritual desk, or the designer and designer Pierre Marie, who often collaborates. Hermes. The latter designed the poetic wallpaper of the corridor and the “speech center”.
Tods has created for the first time a complete project dedicated to the fair of furniture, “No_Code Shelter: Stories of Contemporary Life”, and invests a large space in the Leonardo da Vinci Museum. Da Vinci’s idea was to explore the different ways in which life is arrested today through interviews with eight personalities, including artists, designers and creators of different ages and backgrounds. These interviews are projected on screens, each of them installed in a kind of cabin, audited by the architect Andrea Caputo, who signed the installation.